An update from Bernama
PETALING JAYA (PNA/Bernama) — Honda Malaysia Sdn Bhd is targeting to sell 6,000 units of its new Honda Civic this year, its chief executive officer and managing director Atsushi Fujimoto said Thursday.
“Sales of the new Honda Civic will contribute to our initial total sales target of 35,000 units of vehicles this year,” he told reporters after the launch of new Civic which has undergone a facelift here.
The total sales target is a 14-percent increase compared to last year’s volume, and will be around nine percent of the total industry volume this year.
“Despite the gloomy economic outlook, Honda Malaysia is still in a good position to achieve our total sales target this year,” said Fujimoto.
The company has sold more than 6,500 units of cars for the first two months of this year, up by 50 percent compared to the same period in 2008.
Honda Malaysia also expects to sell 300 units of its Civic Hybrid this year, having already received 50 bookings before the launch.
Fujimoto also said that Honda Malaysia would see a change of management later this year with his transfer to Honda Thailand as managing director. Toru Takahashi will succeed him.
Featuring a redesigned grille and bumper, the new facelifted 8th generation Honda Civic comes with a sportier appearance and better air ventilation.
The 1.8L variant is priced at RM114, 980 (on the road) while the Civic 2.0L and Civic Hybrid will be sold at RM129, 980 each.
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